In 1997, weeks away from bankruptcy, the company bought NeXT to resolve Apple's unsuccessful operating system strategy and entice Jobs back to the company. Wozniak stepped back from Apple and pursued other ventures, while Jobs resigned and founded NeXT, taking some Apple employees with him.Īs the market for personal computers expanded and evolved throughout the 1990s, Apple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones (also known as " Wintel"). By 1985, the high cost of its products, and power struggles between executives, caused problems. The company developed computers featuring innovative graphical user interfaces, including the 1984 original Macintosh, announced that year in a critically acclaimed advertisement called " 1984". The company's second computer, the Apple II, became a best seller and one of the first mass-produced microcomputers.Īpple went public in 1980 to instant financial success. It was incorporated by Jobs and Wozniak in 1977. It is considered one of the Big Five American information technology companies, alongside Alphabet (parent company of Google), Amazon, Meta (parent company of Facebook), and Microsoft.Īpple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. As of June 2022, Apple is the fourth-largest personal computer vendor by unit sales the largest manufacturing company by revenue and the second-largest mobile phone manufacturer in the world. As of March 2023, Apple is the world's largest company by market capitalization, and with US$394.3 billion the largest technology company by 2022 revenue. ![]() (formerly Apple Computer, Inc) is an American multinational technology company headquartered in Cupertino, California.
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